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LiveLighter: 13 Cancers

लंबाई: 30s

भाषा: English

साल: 2013

अनुकूलनशीलता क्रमनिर्धारण: Medium

लाइसेंसिंग रेटिंग: Easy

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अभियान का नाम
LiveLighter
लक्षित दर्शक
Adults
प्रमुख संदेश

Being above a healthy weight is a leading preventable cause of cancer. One way you can reduce your risk of weight gain is to avoid sugary drinks.

सारांश

The ad begins with someone opening a refrigerator door in a store to get a sugary drink. The scene changes to the inside of an operating room, where a cancer surgeon explains how sugary drink consumption can lead to the development of toxic fat. He shows images of toxic fat encircling organs and explains how it can cause different types of cancer. The refrigerator door is closed, as the person opts for water instead.

प्रतिलेख

Cancer Surgeon: Do you ever think what sugary drinks could be doing to your health? Take a look. Sugar not only adds to the unhealthy weight you can see, but far worse is this toxic fat you can't see. And cancer cells love it. Toxic fat can trigger 13 types of cancer, including bowel, breast and esophagus. There are clear links between being above a healthy weight and cancer. One way to avoid your risk is to avoid sugary drinks. Text: Reduce Your Cancer Risk. Live Lighter.

Origin

Government of Western Australia Department of Health

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