Ad shows a young couple wearing helmets while driving a motorcycle. In the first scenario, the woman does not click her helmet buckle. Her helmet flies off in a crash, causing major head trauma. The scene rewinds to show what happens if she clicks her helmet buckle. The helmet stays on her head, and she survives the crash.

Driver: Click please!
End frame: Helmet saves life. Always click the buckle.

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Produced by and available from Vital Strategies.