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Pregnancy 4

Owner: Health Canadas

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Message

Smoking is dangerous for developing babies

Effectiveness
The illustration was considered highly impactful by 60% of respondents and 55% felt that the message was relevant. Most participants thought it was a powerful graphic image. The powerful visual image has an impact on everyone not just women of child-bearing age.
See "Testing of Health Warning Messages and Health Information Messages for Tobacco Products- - Part 3 of 5. Decima Research Inc., June 2009," - pp. 51-52, and "Testing New Health Warning Messages for Cigarette Packages A Summary of Three Phases of Focus Group Research ,"(Government Report).
licensing note

• Royalty-free license
• No time limit
• For use of health warning on tobacco products
• “Health Canada” attribution to be removed
• Additional licensing agreement for pre-test purposes is require

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