Food labeling, marketing, health effects

The ad explains that labels are not clear and important information does not always reach the consumers, which in turn can lead to unhealthy food choices. The ad shows the consequences of obesity, such as type 2 diabetes and heart disease, and focuses on the individuals' right to know on what they eat.

VO: Do you know what you are eating? Important information about unhealthy foods not always get to you, and this can lead to wrong choices. Journalist: 1 in every 3 children in Brazil is currently overweight and obese. Obesity can lead to type 2 diabetes, heart disease , 13 types of cancer and even death. VO: Don't let the unhealthy food industry tell you just part of the story. You have the right to know what you are eating. (Closing Text: Aliança pela Alimentação Adequada e Saudável Direitodesaber.org)

Radio spot

Print Digital

OOH

Instituto Brasileiro de Defesa do Consumidor (IDEC)