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Lung Cancer 1

Owner: European Unions

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Message

Smoking causes lung cancer.

Effectiveness

Ranked #2 as the most effective combined pictorial and warning message across 25 EU member states. See "A review of the science base to support the development of health warnings for tobacco packages," p. 34. Ranked #3 in number of public votes in a UK online market survey on perceived effectiveness of EU warnings. See "Consultation on the Introduction of Picture Warnings on Tobacco Packs - Report on Consultation," p. 21.

Among the 12 pictorial themes rated as most effective across all the studies in 4 EU Member State surveys. See "A review of the science base to support the development of health warnings for tobacco packages," p21.

licensing note

• Royalty-free license
• No time limit
• For use of health warning

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