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Research
Mass Media Campaigns
Measuring the Effectiveness of Mass Media Campaigns
Male smoker and non-smoker responses to television advertisements on the harms of secondhand smoke
Efficiencies In Targeting Young Adult Audience Segments In Tobacco Control Mass Media Campaigns
Responses to antismoking radio and television advertisements among adult smokers and non-smokers
Using Health Communication Effectively For Smokeless Tobacco Control In India
Linking mass media campaigns to pictorial warning labels on cigarette packages
Increasing Evidence for the Efficacy of Tobacco Control Mass Media Communication Programming
Smokers’ responses to television advertisements about the serious harms of tobacco use
Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law
Global anti-smoking campaigns urgently needed
Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco
Tobacco Packaging
A Review of the Science Base to Support the Development of Health Warnings for Tobacco Packages. Prepared for European Commission, Directorate General for Health and Consumers. Sambrook Research International
Evaluation of the Effectiveness of Graphic Health Warnings on Tobacco Product Packaging, 2008. Australian Government Department of Health and Ageing
Consultation on the Introduction of Picture Warnings on Tobacco Packs – Report on Consultation. UK Department of Health
Brazil – Health warnings on tobacco products – 2009. National Cancer Institute of Brazil
Graphic Health Warning Labels –Singapore’s Experience. Health Promotion Board
Linking mass media campaigns to pictorial warning labels on cigarette packages