A four-phased approach to using communications to support implementation of smoke-free policies.
Phase 1: Communicate
Communicate to the public the dangers of secondhand smoke and build support for an environment that favors smoke-free laws.
Ads that show the harmful effects of smoking and of secondhand smoke can help raise awareness of ...
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Phase 2: Inform
Prepare the public for the upcoming smoke-free law. Encourage compliance.
During the weeks and months before a law comes into effect, it is important to communicate what the new smoke-free law requires and what the public ...
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Phase 3: Support
Build support for, and compliance with, the new smoke-free law.
When a new law comes into effect, it is critical to maintain public support. Ads in this phase may be more positive in their ...
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Phase 4: Educate
Continue to teach people more about the dangers of smoking, secondhand smoke, and encourage quitting.
Attitudes and behavior do not change quickly, and compliance with smoke-free laws can sometimes wane after initial implementation. As ...
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