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LiveLighter: 13 Cancers

Length: 30s

Language(S): English

Year: 2013

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
LiveLighter
target audience
Adults
Key message

Being above a healthy weight is a leading preventable cause of cancer. One way you can reduce your risk of weight gain is to avoid sugary drinks.

summary

The ad begins with someone opening a refrigerator door in a store to get a sugary drink. The scene changes to the inside of an operating room, where a cancer surgeon explains how sugary drink consumption can lead to the development of toxic fat. He shows images of toxic fat encircling organs and explains how it can cause different types of cancer. The refrigerator door is closed, as the person opts for water instead.

transcript

Cancer Surgeon: Do you ever think what sugary drinks could be doing to your health? Take a look. Sugar not only adds to the unhealthy weight you can see, but far worse is this toxic fat you can't see. And cancer cells love it. Toxic fat can trigger 13 types of cancer, including bowel, breast and esophagus. There are clear links between being above a healthy weight and cancer. One way to avoid your risk is to avoid sugary drinks. Text: Reduce Your Cancer Risk. Live Lighter.

Origin

Government of Western Australia Department of Health

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