93 Packets of Sugar

Length: 30s

Language(S): English, Spanish

Year: 2011

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Key message

Sugary Drinks, Health Effects


Depicts the familiar scenario of many consumers - drinking different types of sugar sweetened beverages throughout the day - and how it can seem initially harmless. Explains how consumption can add up over time and the significant amount of sugar consumed on a daily basis. Explains the consequences - obesity and type II diabetes. Graphically displays the consequences - a gangrenous foot and a man being revived in a hospital. Closes with the phrase: 'don't drink yourself sick' and pictures healthier alternatives such as milk and water etc.


VO: Does this sound familiar? You grab a mid-morning soda.
Text: 20oz Soda = 16 packets of sugar
VO: a sweetened tea a lunch
Text: 23oz Tea = 18 packets of sugar
VO: a frozen coffee drink in the afternoon
Text: Medium Frozen Vanilla Coffee = 32 packets of sugar) and a couple of sodas at dinner
Text: two glasses of soda = 27 packets of sugar).
VO: Seems harmless enough, but that many sugary drinks a day can ad up to a lot of extra sugar,
Text: one day total of 93 packets of sugar
VO: and all that sugar can bring on serious health problems, including obesity, which causes type 2 diabetes, heart disease and even some cancers. So don't drink yourself sick.
Text: Don't drink yourself sick.
VO: Go with water, seltzer, fat free milk or unsweetened teas instead.
Text: Go with water, seltzer, fat free milk or unsweetened teas instead.
Closing Text: Are you pouring on the pounds?


Owned by New York City Department of Health and Mental Hygiene

South Africa

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