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Brazil Has Crossed the Line

Length: 30s

Language(S): Portuguese

Year: 2021

Adaptability Rating: High

Licensing Rating: Medium

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campaign Name
Healthy taxes
target audience
Adults
Key message

Increasing taxes on sugary drinks reduces consumption and generates revenue for the prevention of related diseases.

summary

A hand pours out soda, but sugar comes out instead. A patient with Type 2 diabetes and an amputated foot rolls forward in a wheelchair while the narrator explains how sugary drink consumption can lead to obesity and Type 2 diabetes, while untreated diabetes can lead to amputations. A lot of resource are spent each year treating this and other related diseases. A tax on sugary drinks would reduce consumption and generate revenue for disease prevention, sign the petition now.

transcript

Voiceover: Brazil has crossed the line: Adults drink 61 liters of sugary drinks per year. Text: 61 liters of sugary drinks per adult/year. VO: Just 1 can of soda has more than 7 spoons of sugar. Text: More than 7 spoons of sugar. VO: This can lead to obesity and Type 2 diabetes. Text: Untreated diabetes can lead to amputations. VO: In addition to a high cost to the economy. Text: 3 billion is spent each year treating diseases related to the consumption of sugary drinks. Fabiano Luder. Patient with Type 2 diabetes. VO: Increasing tax on sugary drinks reduces consumption and generates resources for prevention. Text: Sign the petition. TRIBUTOSAUDAVEL.ORG.BR. Good for the economy. Even better for health.

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