Length: 15s

Language(S): English

Year: 2018

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Do not eat more lies, FOPL introduction
target audience
Adults , Parents
Key message

Junk Food, Marketing, Health Effects. Introduction of the need of FOP labels.


Portraits a kid exposed to junk food (cereal) advertisement and when he has the bowl it becomes sugar. In the end, the cereal box is exposed with a question mark in the products demanding to have clear labels in the front of the packages.


VO: Advertisement of ultra procesed products targeted to our children increases the consumption of junk food. ENOUGH (Text: high in sugar?) let´s demand clear, visible and truthful information in the front of the packages. Do not eat more lies Endframe: Let's remove junk food advertisementfrom their world.

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