Doctors for a Healthier Colombia

Length: 30s

Language(S): English

Year: 2019/2020

Adaptability Rating: High

Licensing Rating: Medium

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campaign Name
Red PaPaz
target audience
Congress, Decision-makers
Key message

Congresspeople must approve a tax on sugary drinks to help reduce obesity and related diseases.


Shows various members of the health care system talking about how they see many people, particularly children, with obesity and that a tax on sugary drinks can help reduce the prevalence of people with obesity and obesity-related diseases and the money can be used for public health program. Congress is urged to act to approve the health tax on sugary drinks.


Pediatrician 1: In recent years we have seen a significant increase in the number of children and adolescents with overweight and obesity. Nutritionist: I know what their future will be. Pediatrician: Diabetes, hypertension, heart diseases, cancer. Pediatrician 2: It is an epidemic that can be prevented. VO: More than half of the adults are overweight. The health tax on sugary drinks will reduce consumption and obesity. The money could be used for public health programs. Pediatrician 2: We have to act. VO: Congresspeople approve the health tax on sugary drinks. For a healthier Colombia. Text: Congresspeople. Approve! For a healthier Colombia.


Red PaPaz

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