Don’t Eat More Lies

Length: 35s

Language(S): Spanish

Year: 2017

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
No Comas Más Mentiras
target audience
Key message

Sugary Drinks, Health Effects


Portrays children exposed to different types of junk food advertisements. As children reach for the products, they become what they really are: sugar, fat, and sodium.


VO: Advertisement of ultra processed foods encourages poor eating habits amongst children. (Text: Obesity) There products increase the risk of obesity and increase the risk of early onset of diabetes and other serious diseases (text: Diabetes in adult age). 1 in 6 children in Colombia are overweight (Text: Risk of heart diseases). Enough! Do not eat more lies and don´t give them to your children. Let´s remove junk food advertisement from their world. End frame: Let's remove junk food advertisement from their world.

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