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Family breakfast labels

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Right to know labeling
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,

summary

This ad explains that labels are not clear and important information do not always reach consumers, which can lead to unhealthy food choices and obesity. It shows the triangles and how foods would be easier to identify if we had them in place.

transcript

Do we know what we eat? Important information about foods we eat not always get to us and this can lead to wrong choices. That is why we need the triangles in the labels of the foods we eat. To make healthier food choics for us and our family. With them, 76% of Brazilians would understand what they are eating. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available

Radio

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

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