Family Breakfast (Brazil)

Length: 30s

Language(S): English, Portuguese

Year: 2018

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
"Você tem o direito de saber o que come" - You Have the Right to Know
target audience
Key message

Sugary Drinks, Health Effects


Explains that labels are not clear, and important information does not always get to the consumers, which can lead to unhealthy food choices and obesity. The ad shows the consequences of obesity and focuses on the individual's right to know what they eat.


VO: Do you know what you eat? Important information about foods not always get to you, which can lead to wrong choices. Journalist: 1 in every 3 kids in Brazil is overweight and obese. Obesity can lead to type 2 diabetes, heart disease , cancer and even death. VO: Don't let the unhealthy food industry tell you just part of the story, You have the right to know what you eat.


Instituto Brasileiro de Defesa do Consumidor (Brazilian Institute of Consumer Protection).

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