Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Right to know testimonials
target audience
Adults and policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation.


The ad shows doctors talking about the obesity epidemic in Brazil and how clear food labels are essential for improving the health of Brazilians.


I have been noticing an increase of the diseases related to hypertension, obesity, diabetes... We identify that, in general, people have no idea of what they are eating. No one can know what an industrialized product contains unless this information is clearly placed in its labels. Anvisa, we have the right to know what we eat. Access right to know.org

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