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For a Healthier Mexico

Length: 30s

Language(S): English

Year: 2014

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Campaign for a Soda Tax in Mexico
target audience
Adults
Key message

Obesity is an epidemic and is preventable. A tax on sugary drinks will help reduce obesity and can be used to cover health care costs.

summary

Shows various members of the health care system talking about how they see many people, particularly children, with obesity and that just a small tax on sugary drinks can help reduce the prevalence of people with obesity-related diseases and to cover health care costs and install water fountains in schools and public spaces.

transcript

Physician VO: I see girls and boys with obesity everyday, Dietitian VO: I know what their future holds. Public Health Physician VO: Diabetes, heart disease and cancer. Dietitian VO: It's an epidemic and we can prevent it. Narrator VO: More than seventy million Mexicans are overweight, (Text: Mexico is the most obese country in the world. July, 11, 2013) if we raise the cost of soda and sugary drinks just a little we will reduce obesity. The money will help us combat the cost of this epidemic and install drinking fountains in schools and public spaces. Physician VO: We must act now. Narrator VO: Support the soda and sugary drink tax for a healthier Mexico. (Closing Text: Support the soda and sugary drink tax)

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