Switch It Up
campaign Name
You Have The Right To Know
target audience
Adults
Key message
We need clear information on food packaging.
summary
This ad shows a bag of potato chips with text explaining the unhealthy ingredients. Later the text says we need clear information on food packaging, and shows black triangle labels applied to the front of the bag.
transcript
Text: Guilty: another little package that hides from you what's inside it. Contains 308 mg of sodium. No more consuming without knowing what's inside the package.
We need clear information on food packaging. Learn more at righttoknow.org
