Length: 20s

Language(S): Portuguese

Year: 2020

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
You Have The Right To Know
target audience
Key message

We need clear information on food packaging.


This ad shows a bag of potato chips with text explaining the unhealthy ingredients. Later the text says we need clear information on food packaging, and shows black triangle labels applied to the front of the bag.


Text: Guilty: another little package that hides from you what's inside it. Contains 308 mg of sodium. No more consuming without knowing what's inside the package.
We need clear information on food packaging. Learn more at righttoknow.org

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