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No Dañes Su Corazón (Don’t Damage Their Hearts)

Length: 30s

Language(S): Spanish

Year: 2016

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Alianzasalud
target audience
Adults
Key message

Having a single bottle of soda a day increases the risk of developing diabetes and heart disease. Take care of your children by giving them water.

summary

Depicts a human heart drinking a bottle of soda through a tube, while voiceover and text explain the amount of sugar in cola and the health risks related to drinking one bottle of soda per day. Ends with a child drinking a glass of water.

transcript

VO: Did you know that a soda has 12 teaspoons of sugar? Having a single bottle a day increases the risk of developing diabetes and heart disease. Do not damage their hearts. Take care of your children. Give them water.

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