Clear food labels, right to know what you eat, labeling public consultation,

The ad is a testimonial from Paola, who is a consumer and young woman talking about the importance of healthier food choices for her and how clear labels are essential for making this right a reality.

Diet is important to me because I believe it is a way to take care of my health. Read packages is always a fight and then you are buying a cat for rabbit (saying in Brazil). With labels that have more frontal and clear information you will be less deceived when consuming. VO: Anvisa, we have the right to know what we eat. Access right to know.org

OOH

Instituto Brasileiro de Defesa do Consumidor (IDEC)