Length: 30s

Language(S): English

Year: 2019

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Are We Drinking Ourselves Sick?
target audience
Adults, Policymakers
Key message

Excess consumption of sugary drinks can cause type 2 diabetes. support our children's health, support a sugary drinks tax


The ad tells the truth of a Type 2 diabetic. From a first-person perspective, it shows his real-life story of the actual health consequences of excessive consumption of sugary drinks, such as Type 2 diabetes, with an emphasis on children and young people.


My name is Lennon and I have Type 2 diabetes. I used to have 3 or more sugary drinks per day and that was bad. My medication is very expensive and cuts into my family budget. I had rapid weight loss and frequent urination. I have 3 children. I don't want what happened to me, to happen to them. We have to act now to protect our children and reduce these sugary drinks. Support our children's health. Support a sugary drinks tax.

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