Por la espalda no, de frente (Not Behind Our Backs)

Length: 30s

Language(S): Spanish

Year: 2020/2021

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
No Comas Más Mentiras
target audience
Key message

Children are at risk from ultra-processed foods, which are marketed with lies and misinformation. Support the bill for front-of-package labels to make unhealthy content visible and clear.


Children are depicted walking from behind as the narrator says that there is a danger attacking children from behind that hides, lies and misinforms. Images of ultra-processed drinks and foods are shown. The narrator urges viewers to support the Junk Food Law, while images of black labels that warn of unhealthy content are shown. The audience is invited to add their voice to the online petition that supports a bill for labels on ultra-processed foods and drinks.


Voiceover: Not behind my back, up front. There is a danger attacking children from behind, that hides, that lies, that misinforms. The threat is in ultra-processed drinks and foods. Enough! We need them to be upfront. Support the junk food law. Visit www.nocomasmasmentiras.org to add your voice to the petition. Text and Voiceover: #TheJunkFoodLaw is the Colombian initiative to not eat more lies.


Red PaPaz

Por la espalda no, de frente

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