Pouring on the Pounds (Boy)

Length: 30s

Language(S): English, Spanish

Year: 2012

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Key message

Sugary Drinks, Health Effects


Boy drinks sugary beverage followed by an animated trip throughout her body/internal organs that shows where the fat accumulates. With text describing the health issues in a particular region in the body. Ends with animated pouring of soda.


VO: Kids can drink yourself sick with sugary drinks. Sugars are dumped into the bloodstream with every drink, which can lead to fat build up in and around vital organs (Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke). Surgary drinks can bring on obesity and diabetes and the earlier in life someone gets diabetes, the greater the risk of serious complications later. Are your kids pouring on the pounds? Closing Text: Are you pouring on the pounds? Obesity? Diabetes? Heart Disease?


Ownded by New York City Department of Health and Mental Hygiene

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