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Pouring on the Pounds (Girl)

Length: 30s

Language(S): English, Spanish

Year: 2012

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Adults
Key message

Sugary Drinks, Health Effects

summary

Girl drinks sugary beverage followed by an animated trip throughout her body/internal organs that shows where the fat accumulates. Graphics and text describe the health issues throughout the body. Ends with animated pouring of soda.

transcript

VO: You can drink yourself sick with sugary drinks. Sugars are dumped into the bloodstream with every drink, which can lead to fat build up in and around vital organs
(Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke).
Surgary drinks can bring on obesity and diabetes which can lead to heart attack or stroke? Are you pouring on the pounds?
Closing Text: Are you pouring on the pounds? Obesity? Diabetes? Heart Disease?

Origin

Ownded by New York City Department of Health and Mental Hygiene

South Africa
NYC Spanish

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