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Pouring on the Pounds – Girl

Length: 30s

Language(S): English, Spanish

Year: 2013

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds (Fruit drinks)
target audience
Adults, Parents
Key message

Kids can drink themselves sick with sugary drinks. Sugary drinks can bring on obesity, which can lead to diabetes and risk factors for heart disease like high blood pressure.

summary

Girl drinks sugary beverage followed by an animated trip throughout her body/internal organs that shows where the fat accumulates. With text describing the health issues in a particular region in the body. Ends with animated pouring of soda.

transcript

VO: Kids can drink themselves sick with sugary drinks. Sugars are dumped into their bloodstream with every drink, which can lead to fat build up in and around vital organs (Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke). Sugary drinks can bring on obesity, which can lead to diabetes and risk factors for heart disease like high blood pressure. Are your kids pouring on the pounds? Closing Text: Are your kids pouring on the pounds? Obesity? Diabetes? Heart Disease?

Origin

New York City Department of Health and Mental Hygiene

Pouring on the Pounds - Girl - En Español

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