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Pouring on the Pounds (Man)

Length: 30s

Language(S): English, Spanish

Year: 2012

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Adults
Key message

Sugary Drinks, Health Effects

summary

Man is shown drinking sugary energy drink. Video cuts to animated trip through his bodythat shows where the fat accumulates. Graphics and text describe the health issues affecting each bodily organ. Ends with animated pouring of soda.

transcript

VO: You can drink yourself sick with sugary drinks. Sugars are dumped into the bloodstream with every drink, which can lead to fat build up in and around vital organs
(Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke).
Surgary drinks can bring on obesity and diabetes which can lead to complications, like amputations and blindness? Are you pouring on the pounds?
Closing Text: Are you pouring on the pounds? Obesity? Diabetes? Heart Disease?

Origin

Owned by New York City Department of Health and Mental Hygiene

Also available in Spanish:

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