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Pouring on the Pounds – Man

Length: 30s

Language(S): English, Spanish

Year: 2013

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds (Energy drinks)
target audience
Adults
Key message

You can drink yourself sick with sugary drinks. Sugary drinks can bring on obesity and diabetes, which can lead to complications, like amputations and blindness.

summary

Man drinks sugary beverage followed by an animated trip throughout his body/internal organs that shows where the fat accumulates. With text describing the health issues in a particular region in the body. Ends with animated pouring of soda.

transcript

VO: You can drink yourself sick with sugary drinks. Sugars are dumped into the bloodstream with every drink, which can lead to fat build up in and around vital organs (Text: Organ Fat, Obesity, Diabetes, Heart Attack, Stroke). Sugary drinks can bring on obesity and diabetes, which can lead to complications, like amputations and blindness. Are you pouring on the pounds? Closing Text: Are you pouring on the pounds? Obesity? Diabetes? Heart Disease?

Origin

New York City Department of Health and Mental Hygiene

Pouring on the Pounds - Man - En Español

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