0

Rita

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

Request Licensing Info
campaign Name
Right to know testimonials
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,

summary

The ad is a testimonial from Rita, who is a consumer and a mother. She talks about the difficulties of making healthy food choices for her and her family with current food labels.

transcript

Everybody that is going to the supermakert wants to make a better choice for its family. Many times it is not reading the label of a product that you are able to find out everything that is in there. When you don't find this information in a clear way, you as a consumer is being deceived. But you need to have this information. I think the right moment is now. I believe that mothers and fathers want some change happening now. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available

OOH

Origin

Instituto Brasileiro de Defesa do Consumidor (IDEC)

Popular Topics

My Journey

Adaptability Rating: Low

Do not eat more lies, FOPL introduction

Adaptability Rating: Medium

Pouring on the Pounds – Boy

Adaptability Rating: Medium

Switch It Up – Boys

Adaptability Rating: High