Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Right to know testimonials
target audience
Adults, Policymakers
Key message

Clear food labels, right to know what you eat, labeling public consultation,


The ad is a testimonial from Rita, who is a consumer and a mother. She talks about the difficulties of making healthy food choices for her and her family with current food labels.


Everybody that is going to the supermakert wants to make a better choice for its family. Many times it is not reading the label of a product that you are able to find out everything that is in there. When you don't find this information in a clear way, you as a consumer is being deceived. But you need to have this information. I think the right moment is now. I believe that mothers and fathers want some change happening now. VO: Anvisa, we have the right to know what we eat. Access right to know.org

other materials available



Instituto Brasileiro de Defesa do Consumidor (IDEC)

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