Social Media Experiment, Bangkok
Testimonial ad tells the story of a mother who lost her daughter to someone that decided to drink and drive.
Mother VO: My daughter, she was admired both for her performance at school and discipline in her way of life. She was to graduate this year from university. Pity, when I had high hopes for her, when I believed she’d support me…One unfortunate day, a drunk driver killed my buoyant girl. He took her away from me. I can’t bear the sad truth that my only daughter is gone. I can’t find solace.
Narrator VO: Drinking and driving ruins lives.
End frame: Never drink and drive
Produced by and available from Vital Strategies.