Language(S): Amharic

Year: 2018

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Never Drink and Drive
target audience
Adult vehicle users

Ad centers on a heartfelt testimonial from a man whose brother was killed by a driver under the influence of alcohol.


"My name is Binyam Worku. I am Elias Worku's brother. My brother was standing right here - waiting for a car to take him home. The car swerved and hit him. He died right away. The police said that the driver was under the influence of alcohol. Since then I don't get into a car if I suspect that the driver has had a drink. Our family doesn't expect my brother to come home. But your family and other families expect you to come home safely."

VO: Never drink and drive.

other materials available



licensing note

Produced and available from Vital Strategies.

Popular Topics

Mother: Fortaleza

Adaptability Rating: Low


Adaptability Rating: Low