Click for Safety

Language(S): English

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Click for Safety
target audience
Adult motorcycle users

Ad shows a young couple wearing helmets while driving a motorcycle. In the first scenario, the woman does not click her helmet buckle. Her helmet flies off in a crash, causing major head trauma. The scene rewinds to show what happens if she clicks her helmet buckle. The helmet stays on her head, and she survives the crash.


Driver: Click please!
End frame: Helmet saves life. Always click the buckle.

other materials available


licensing note

Produced by and available from Vital Strategies.

Popular Topics

Mother: Fortaleza

Adaptability Rating: Low


Adaptability Rating: Low