Addis Ababa: Never drink and drive, Celebration
Ad depicts a series of people receiving phone calls that a loved one has been killed by a driver who was drinking.
Man: Hello? Yes, she is my daughter...What?
Woman: Yes, he is my husband… are you sure? The driver was drunk? Yes.. The metallic grey car.
Older woman: and kids, too?
End frame: Drink driving ruins lives. Never drink and drive.
Produced and available from Vital Strategies.