Mother: Fortaleza

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Helmets Save Lives
target audience
Adult motorcycle users

Testimonial campaign from a man whose mother passed away from a road crash in which she did not wear a helmet while on his motorcycle.


Voice over, son: that day I was taking my mom to work. It was not far. She put her helmet in a hurry and did not buckle it properly. On the way we got hit by a car. And I lost my mom forever, because of a small thing. I live with this pain every day.
Endframe: helmets save lives. Always wear it correctly

licensing note

Produced by and available from Vital Strategies.

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