Never Drink and Drive: Moto (Ho Chi Minh City)

Year: 2016

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Don't Drink and Drive.
target audience
Adult motorcycle users

Scene shows Ho Chi Minh City in the evening and cuts to an outdoor bar/restaurant where a group of friends are having drinks. Two men (brothers) get up to leave, and one tries to tell the other not to drive because he has been drinking. The man decides to drive home anyway, with his brother as a passenger. While approaching an intersection, the driver does not see a man crossing the crosswalk until the last moment. He swerves the motorcycle and runs into a truck, killing his brother.


Voice over, younger brother: You've been drinking. Let me drive.
Older brother: Never mind. I had just a few. I am OK to drive.
Younger brother: There is a man, watch out!... Oh no..My brother!
End frame: Drink driving destroys lives. Never drink and drive

licensing note

Produced by and available from Vital Strategies.

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