Year: 2015

Adaptability Rating: Low

Licensing Rating: Easy

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campaign Name
Never Drink and Drive, Bogota
target audience
Adult vehicle users

Shows two simultaneous stories of a young boy and young man that both play soccer one afternoon. The young man heads to the bar with his friends for a couple of drinks after his game as the young boy plays in the yard with his family. The man decides to drive home from the bar and makes a fatal mistake.


Text: Can you live with this?
Your Choices Matter
Never Drink and Drive

licensing note

Produced by and available from Vital Strategies.

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