Say No to Sugary Drinks

Length: 30s

Language(S): English

Year: 2018

Adaptability Rating: High

Licensing Rating: Hard

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campaign Name
Pouring on the Kilos
target audience
Key message

Sugary drinks are damaging your health, and after the new tax on sugary drinks, they will cost even more. Drink water instead to preserve health and money.


The ad promotes reduced consumption of sugary drinks after the sugary drinks tax came into effect. The ad describes the health harms of sugary drinks and encourages people to drink water instead, to preserve their health and money.


VO: Just because you are active and you feel healthy, doesn’t mean sugary drinks aren’t damaging your health. Drinking sugary drinks can lead to diseases like Type 2 diabetes, or even worse having a heart attack or stroke. With the new tax on sugary drinks coming into effect on the first of April, these sugary drinks will cost you even more. Make the healthier choice, drink water instead. Your family and your pocket will thank you later. Go to Heala.org for more information.

other materials available

For more materials from HEALA visit: https://heala.org/mass-media/


HEALA, South Africa Healthy Living Alliance

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