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Skinny Kids: Dad

Length: 30s

Language(S): English, Spanish

Year: 2015

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Pouring on the Pounds
target audience
Adults
Key message

Just because you're not that overweight, just because you’re active, doesn't mean sugary drinks aren't doing damage to your insides. You can’t see visceral fat, the dangerous fat too much sugar creates that brings you closer to diseases.

summary

Father and son buying soda at corner store. Cuts to scene with internal pictures of fat around vital organs. The pair then decides to buy water instead and walk away smiling.

transcript

VO: Just because you're not that overweight, just because you’re active, doesn't mean sugary drinks aren't doing damage to your insides. You can’t see visceral fat, the dangerous fat too much sugar creates. It builds up inside and wraps around your internal organs, bringing you closer to diabetes, heart disease, fatty liver and even cancer (Text: Diabetes, heart disease, fatty liver and cancer). Sugary drinks are making every body sick. Stay healthy and refreshed with water and fresh fruit instead. Text: Get your Healthy Eating Packet! Call 311 or search Sugary Drinks on NYC.GOV

Origin

New York City Department of Health and Mental Hygiene

Skinny Kids: Dad - En Español

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