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Sugar Adds Up

Length: 30s

Language(S): English

Year: 2016

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Play Every Day
target audience
Adults, Parents
Key message

Sugary drinks, health effects

summary

Depicts a family having dinner together while it zooms in on a boy pouring soda in his glass. Shows a split screen of the boy having a powdered drink with his breakfast on the left and sugar being poured into a glass on the right with the label 11 tsp. The video continues to show the boy's activities throughout the day (at school, baseball practice, and dinner time) and his daily sugar intake. Explains how consumption of sugary drinks can lead to adverse health consequences such as Type 2 diabetes, weight gain, and tooth decay. Offers healthier alternatives.

transcript

"VO: It’s just one soda with dinner, what’s the harm? It starts with 11 teaspoons of added sugar in his breakfast drink...8 teaspoons at lunch...Another 9 on the field...And 10 teaspoons for dinner...
All these sugary drinks add up to weight gain, diabetes and tooth decay. For the best health, serve your family water or low-fat milk.
Get the facts, visit playeveryday.alaska.gov. (end frame shows logos, website information and social media handles)."

Origin

The State of Alaska Department of Health and Social Services

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