Pouring on the Pounds
campaign Name
Switch It Up!
target audience
Adults
Key message
Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. Cut out sugary drinks at home and at school.
summary
A boy is running soccer drills. He reaches for a fruit juice but his coach hands him water instead. Images of a boy drinking sugary drinks throughout the years are shown, followed by images of negative health outcomes including tooth decay and Type 2 diabetes.
transcript
Text: Cut out those sugary drinks at home and at school. Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. VO: Switch it up, protect our children.
Origin
The Heart & Stroke Foundation of Barbados
