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Switch It Up – Boys

Length: 15s

Language(S): English

Year: 2019

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Switch It Up!
target audience
Adults
Key message

Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. Cut out sugary drinks at home and at school.

summary

A boy is running soccer drills. He reaches for a fruit juice but his coach hands him water instead. Images of a boy drinking sugary drinks throughout the years are shown, followed by images of negative health outcomes including tooth decay and Type 2 diabetes.

transcript

Text: Cut out those sugary drinks at home and at school. Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. VO: Switch it up, protect our children.

Origin

The Heart & Stroke Foundation of Barbados

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