Switch Up
campaign Name
Switch It Up!
target audience
Adults
Key message
Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. Cut out sugary drinks at home and at school.
summary
Three girls sit on a couch in their school uniforms. One reaches for a fruit juice, while the other girls shake their heads and hand her a bottle of water. Images depicting health risks from sugary drink consumption that include tooth decay and Type 2 diabetes, are shown.
transcript
Text: Cut out those sugary drinks at home and at school. Sugary drinks can increase the risk of tooth decay and Type 2 diabetes. VO: Switch it up, protect our children.
Origin
The Heart & Stroke Foundation of Barbados
