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Switch It Up

Length: 30s

Language(S): English

Year: 2019

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Switch It Up!
target audience
Adults
Key message

All the sugar consumed through sugary drinks adds up and can have harmful effects on health. Cut out sugary drinks at home and at school.

summary

Begins with a mother pouring fruit juice for her infant. The child is then pictured getting older and drinking different sugary beverages. The narrator discusses negative health effects of sugary beverage consumption including tooth decay and Type 2 diabetes, as images are shown. At the end, the narrator urges that sugary drinks be cut out from home and at school.

transcript

Voiceover: So, your child has just one sugary drink. That can’t be so bad, right? But week after week, year after year, the effects of all that sugar add up.
Sugary drinks can destroy your children’s teeth by causing painful tooth decay. They can also increase the risk of Type 2 diabetes in adults.
Most sugary drinks have empty calories with little or no nutrient value. Cut out those sugary drinks at home and at school. Switch It up, protect our children!

Origin

The Heart & Stroke Foundation of Barbados

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