Teste Cego (Blind Test)

Length: 20s

Language(S): Portuguese

Year: 2020

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
Healthy taxes
target audience
Key message

Soda consumption is associated with increased risk for Type 2 diabetes, which can lead to blindness. If it's bad for your health, it needs higher taxes.


The ad asks what the real taste of two different soft drinks is and says it will use a blind test to find out. A man with sunglasses sits at a table with two glasses of soda. He says he is the perfect one to take the test because he drank soda since he was a kid but didn't knew it had so much sugar and developed Type 2 diabetes and later blindness. The ad shows potential consequences of soda consumption including obesity, heart disease, diabetes and blindness. Viewers are urged to support tax on sugary drinks, which are good for health and for the economy.


Voiceover: What is the real taste of soft drinks? To find out, we ran a blind test. Patient with Type 2 Diabetes: I'm perfect for taking this test, because I've been drinking soda since I was a kid. I didn't knew soda has so much sugar. And now Type 2 diabetes has left me blind. Text: obesity, heart disease, diabetes, blindness. VO: If it's bad for your health, it needs to have more tax. Access tributesaudável.org.br and support. Text: If it's bad for your health, it needs to have more tax. More taxes on sugary drinks. Good for the economy, good for health. Access tributesaudável.org.br and support.


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