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Apple (Hookah)

Length: 30s

Language(S): English, French

Year: 2014

Adaptability Rating: High

Licensing Rating: Easy

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campaign Name
Death is Lurking at it's Tip
target audience
Hookah users
Key message

Don't be fooled by attractive colors and flavors of hookah prouducts. Smoking hookah is smoking tobacco.

Tobacco is the leading cause of preventable death and disease.

summary

Shows a green apple, which turns to reveal rotten burn holes inside. Shot then follows smoke through a dirty hose, and zooms outside to show the mouthpiece of the hookah.

transcript

VO: Don't be fooled by the flavors. Even when it is masked with various scents and flavors, hookah remains a tobacco product. Like all other tobacco products, it causes many deadly diseases, such as coronary heart disease, respiratory disease, and lung cancer.
Text: Tobacco is the leading cause of preventable death and disease.
VO: Tobacco use is the leading cause of preventable death and disease.

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