Length: 30s

Language(S): English, Hindi

Year: 1996-2004

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult Smokers
Key message

Every cigarette is doing you damage.

It’s not just a risk—it’s a certainty that smoking will damage your health.


A man leans against his car and lights a cigarette. As he inhales, smoke swirls past his lips and down his trachea. We see a voiceover explains how smoking damages arteries. As smoker exhales, we reverse back up his throat.


VO: Every cigarette is doing you damage. This is part of an aorta the main artery from the heart. Smoking makes the artery walls sticky and collect dangerous deposits. This much was found in the aorta of a typical smoker—aged 32.
Text: Every cigarette is doing you damage. QUIT 131 848.

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