Because We All Breathe the Same Air

Length: 30s

Language(S): Spanish

Year: 2008

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Because We All Breathe the Same Air
target audience
Adult smokers
Key message

You don’t have to breathe secondhand smoke.


Opening scene shows a happy young couple walking down the street outside of a restaurant as a voiceover explains all the toxic chemicals found tobacco smoke. When they get to the entrance and open the doors, a gust of air from inside the restaurant blows the doors open. The voiceover tells us how nice it is that we can enjoy fresh air inside restaurants, as they are now smoke-free.


VO: When you breathe tobacco smoke, you are breathing more than 250 toxics substances like ammonia and arsenic. It’s so good that now we can all enjoy fresh air in closed places. Because we all breathe the same air.

Spanish Transcript
VO: Cuando respira humo de cigarro, aspira más de 250 substancias tóxicas como amoniaco y arsénico.
Qué bueno que ahora todos podemos disfrutar aire fresco en espacios cerrados. Porque todos respiramos lo mismo.

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Public evaluation results

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