Length: 30s

Language(S): English

Year: 1996-2004

Adaptability Rating: Medium

Licensing Rating: Medium

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult Smokers
Key message

Every cigarette is doing you damage

It’s not just a risk—it’s a certainty that smoking will damage your health.


A woman is smoking in her backyard while her children play inside the house. As she inhales, we follow the smoke down her trachea. We see a brain being placed on a surgical table. A voiceover explains that smoking creates blood clots. Gloved hands slice the brain, exposing damaged brain tissue that oozes out. The woman exhales.


VO: Every cigarette is doing you damage. Smoking creates blood clots, which can cause strokes. Some strokes kill, blind or paralyze; others you don’t even know you’re having. This is the result of a minor stroke in a smoker—aged 38.
Text: Every cigarette is doing you damage. QUIT 131 848.

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