Length: 30s

Language(S): English

Year: 2008

Adaptability Rating:

Licensing Rating: Hard

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campaign Name
target audience
Adult smokers
Key message

Smoking causes lung cancer.


Features a physician discussing detection of lung cancer in smokers. Sometimes, you can hear it before you can see it.


VO: Sometimes you can hear lung cancer in smokers before you see it. There is a whistling noise; it’s the air racing around a lung cancer almost completely blocking an airway. By the time most lung cancers are discovered, it’s already too late to operate.
Text: No smoker can breathe easily. Cancer Institute NSW. Quitline (13 7848).

other materials available



licensing note

Send request form to develop license agreement and receive quote of licensing/talent fees.

“Bronchoscopy” campaign reproduced by Vital Strategies with permission of the Cancer Institute, New South Wales, owner.

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