Idrissa
Smoking causes lung cancer.
Features a physician discussing detection of lung cancer in smokers. Sometimes, you can hear it before you can see it.
VO: Sometimes you can hear lung cancer in smokers before you see it. There is a whistling noise; it’s the air racing around a lung cancer almost completely blocking an airway. By the time most lung cancers are discovered, it’s already too late to operate.
Text: No smoker can breathe easily. Cancer Institute NSW. Quitline (13 7848).
OOH
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“Bronchoscopy” campaign reproduced by Vital Strategies with permission of the Cancer Institute, New South Wales, owner.