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Bubblewrap

Length: 30s

Language(S): English, Russian, Chinese

Year: 2005

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
Bubblewrap
target audience
Adult Smokers
Key message

Emphysema is irreversible.

summary

Plastic bubblewrap depicts the damage that smoking causes on the lungs. A hand holding a cigarette burns the bubblewrap, which is shaped like lungs. A voiceover explains that lungs are made of millions of tiny air sacs, which are destroyed by tobacco smoke, and that nearly every smoker has emphysema in its early stages.

transcript

VO: Lungs are made up of millions of tiny air sacs. Chemicals in tobacco smoke destroy them. It’s called emphysema, and it’s irreversible. Even if you only smoke low-tar cigarettes, chances are you have emphysema in its early stages. Just about every smoker does. Call Quitline 131 848.

other materials available

Radio

licensing note

To use as-is/for earned media: Sign user agreement only.
To adapt/for paid media: Upon receiving usage details (including when, where and how long ad will be aired), owner will deliver fee quote and contract to sign.

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