Length: 30s

Language(S): English, Russian, Chinese

Year: 2005

Adaptability Rating: Low

Licensing Rating: Medium

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campaign Name
target audience
Adult Smokers
Key message

Emphysema is irreversible.


Plastic bubblewrap depicts the damage that smoking causes on the lungs. A hand holding a cigarette burns the bubblewrap, which is shaped like lungs. A voiceover explains that lungs are made of millions of tiny air sacs, which are destroyed by tobacco smoke, and that nearly every smoker has emphysema in its early stages.


VO: Lungs are made up of millions of tiny air sacs. Chemicals in tobacco smoke destroy them. It’s called emphysema, and it’s irreversible. Even if you only smoke low-tar cigarettes, chances are you have emphysema in its early stages. Just about every smoker does. Call Quitline 131 848.

other materials available


licensing note

To use as-is/for earned media: Sign user agreement only.
To adapt/for paid media: Upon receiving usage details (including when, where and how long ad will be aired), owner will deliver fee quote and contract to sign.

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