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Café Burak

Length: 30s

Language(S): English, Turkish

Year: 2009

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Smoke-Free Istanbul
target audience
Adult smokers, especially parents
Key message

Cigarette smoke causes severe health problems in babies and children.

Enclosed areas will be smoke-free.

transcript

VO: In children who are exposed to smoke, Sudden Infant Death Syndrome, asthma, respiratory infections, and ear diseases are frequent. And hospital admission is three times higher. Don’t burn me by your cigarette! Smoking prohibition in enclosed areas will be expanded on 19th of July, 2009. In order to learn your rights, call Yesilay's information line: 0 216 444 10 16.

Turkish Transcript
VO: Sigara dumanina maruz kalan cocuklarda, astim, solunum yolu enfeksiyonlari, orta kulak iltihabi, ani bebek olumu sik gorulur hastaneye yatma orani uc kat daha fazladir.

other materials available

Radio

Billboards

Website

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