Length: 30s

Language(S): English

Year: 2007

Adaptability Rating: Low

Licensing Rating: Hard

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campaign Name
Every Cigarette is Doing You Damage
target audience
Adult smokers
Key message

Smoking causes strokes.


Shows the essential carotid artery that carries blood to the brain. In smokers, it is lined with fatty deposits that can cause stroke.


VO: This is the main artery to the brain. Smoking makes fatty deposits stick to its walls. If they stop blood flow to your brain, or if a piece breaks off, it can cause a stroke that can kill, blind or paralyze. Not all smokers have strokes, but all smokers do have fatty deposits in their arteries that can cause the stroke at any time.
Text: Quitline 13 QUIT (7848). Quit.org.au.

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