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Invisible Killer (Schools)

Length: 50s

Language(S): English, Spanish

Year: 2018

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
Invisible Killer: Schools
target audience
Adults, particularly parents
Key message

Secondhand smoke in schools is dangerous for children.

summary

Ad depicts a teacher smoking out the window of her classroom while young children play in the courtyard below. The children are exposed to large quantities of secondhand smoke when they come back into the classroom.

transcript

VO: Eighty-five percent of tobacco smoke is invisible and odorless. The invisible mixture contains carbon dioxide, methanol and even arsenic. Cigarette smoke can cause serious health problems in children:
respiratory diseases, asthma and ear infections. Smoke is an invisible killer. 1 in 4 children are exposed to second-hand smoke in schools. Fight for our children! Fight for a smoke-free Mexico!

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