¿Cómo te lo digo

Length: 30s

Language(S): English, Spanish

Year: 2019

Adaptability Rating: Medium

Licensing Rating: Easy

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campaign Name
¿Cómo te lo digo
target audience
Key message

It is urgent to strengthen tobacco control laws to protect the most vulnerable.


Ad depicts man walking in different streets of Mexico City telling people that it is urgent to amend tobacco control laws. He hands out newspapers, hangs up fliers and holds a poster with the same text. He walks into a respiratory disease clinic where his daughter is sick. It ends with an image of the young girl with the date of her death.

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